Manitoba’ fresh produce marketing association Peak of the Market will now be known as Peak of the Market Ltd., a May 2 news release says.
The change comes following the Manitoba government introduced new legislation in March which reduced provincial regulations around fresh potato sales. The release also says Peak of the Market Ltd. is now a for-profit company.
All Manitoba table potato and root crop growers are unified and looking forward to continuing to proudly work together with a renewed purpose focused on exceptional quality and service, the release says.
“Peak of the Market Ltd. will continue to provide retailers and consumers with high quality, fresh produce and exceptional customer service,” Pamela Kolochuk, CEO of Peak of the Market Ltd. says in the release. “Our yellow and red diamond logo has signalled the best and freshest products for the past 80 years. That will not change. Our customers can continue to expect a terrific assortment of produce from the same group of knowledgeable Canadian growers.”
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