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On the Campaign Trail

IN SOME REGIONS of the world potato consumption has stagnated in recent years. There are several thorny reasons for that, says Peter VanderZaag, president of Sunrise Potato Storage in Alliston, Ont., and a professor at Yunnan Normal University in Kunming, Yunnan Province, People’s Republic of China.  “In the media, potatoes get a bad rap in many ways,” he asserts. “There is lots of information out there about how they are fattening, they…

Promoting Potatoes

P.E.I. POTATOES HAS established a strong reputation as a leader in marketing and promoting potatoes, both within Canada and abroad. It has now come out with a new media campaign that relies heavily on the Island’s beauty and rich potato heritage to further entrench the Prince Edward Island Potatoes brand in the minds of consumers.  The new television and online marketing campaign kicked off in November with a 30-second video called “What…

What Consumers Want and Farmers Need

Gathering good information is important for any sector in meeting current and future market demands, and researchers at the University of Guelph and Agriculture and Agri-Food Canada are continuing to do just that with regard to conventional and pigmented potatoes. Most consumers know by now that eating fruits and vegetables rich in antioxidants may decrease their chances of developing heart disease, cancer and more. Because potatoes are already such a popular food,…

Potato Breeding: A European Approach, Part III

MARCEL BRUINS, editor of European Seed, sat down with the leaders of five major potato breeding companies in Europe to learn more about the challenges of breeding new potato varieties. Piet Smeenge, director of Kweekbedrijf Smeenge-Research; Vanessa Prigge, Crop Improvement project manager at Solana; Gerard Backx, CEO of HZPC; Jan-Paul Bandsma, product manager at de Nijs Potatoes; and Guus Heselmans, R&D manager of C. Meijer B.V., provided insight on this favoured crop. …

International Trade Secretary Signs Major Deal Allowing Export of UK Seed Potatoes to China

United Kingdom—China’s developing taste for chips and crisps will soon be fuelled by British produce, as International Trade Secretary Dr. Liam Fox MP secures a deal which enables the UK to export seed potatoes to China. The deal is expected to bring major benefits to Scotland, with around 70% of the 100,000 tonnes of seed potatoes exported annually from the UK coming from Scottish farms. The seed potato export market is already…

US: Potato Industry Debuts New Campaign

The Potato industry is making a strong statement about potatoes to demonstrate the performance-boosting benefits of America’s favorite vegetable. Potatoes USA, the nation’s potato marketing and research organization, worked with its members to identify a nutrition-based lifestyle benefit that challenges consumers’ preconceived notions about potatoes. Extensive research led to a strategy based on a key truth: Potatoes fuel performance. Most people don’t consider the potato a performance food and are surprised to…

Imagine a World Without Potatoes campaign launched

Despite the fact people have been eating potatoes since time immemorial, today consumption is stagnating in some countries because of changes in eating habits and misconceptions about potato’s nutritional qualities. But what few people know is that this familiar tuber, that is so taken for granted, may hold the key to food security for future generations. In years to come, farmers will be increasingly hard pressed to keep up with global demand…

New Chairman at Potatoes USA

Dan Moss from Declo, Idaho, was sworn in as the new Chairman of Potatoes USA at the organization’s 2018 annual meeting, held March 12-15 in Denver, Colo. Moss is the CEO of Moss Ag and Arrowhead Potato Company, a company that focuses on the fresh potato sector. He will replace John Halverson. Other executive committee members include: Jaren Raybould, Saint Anthony, Idaho, and Phil Hickman, Horntown, Va, co-chairmen (Domestic Marketing Committee); Marty Myers,…

International Potato Expo Marks Successful Event in Charlottetown

The 2018 edition of the International Potato Technology Expo welcomed professionals from across North America back to the Eastlink Centre this past Friday and Saturday. The top industry event took Charlottetown by storm with an impressive display of equipment and products, alongside a sold-out educational conference. A total of 3,362 attendees walked the show floor to check out diverse exhibits from local, regional, national and international companies. Potato growers, together with the leading manufacturers of…

Agrico presents ‘the next generation of potatoes’ at Fruit Logistica in Berlin

Emmeloord, 9 February 2018 – Agrico was exhibiting at Fruit Logistica in Berlin from Wednesday 7 to Friday 9 February 2018. During this leading international trade fair, Agrico, together with its subsidiaries, showed its future orientated growth power. Many years of intensive breeding efforts have resulted in Agrico being the first company to offer a complete package of phytophthora resistant varieties. In addition to their extremely high resistance to late blight (Phytophthora…

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