The Northern Plains Potato Growers Association has announced that it will now be known as the Northland Potato Growers Association, the group said a newsletter on Oct. 5. The rebrand includes a new logo and brand design for the group.
The announcement noted the organization represents Red River Valley potato growers in North Dakota and northwest Minnesota, with a purpose of development and promotion of quality potatoes and potato products. In total the growers covered by the organization grow 80,000 acres of fry, chip, fresh and seed potatoes.
The new name and design of the organization was made in partnership with Grand Forks, N.D. The primary logo mark features a red N encircled with a small carrot arrow pointing up, indicating the direction North on a compass, the newsletter said. The secondary mark further supports this image and includes the state outlines of North Dakota and Minnesota and includes the new tagline “Generations of Flavor.”
“We are thrilled to announce our rebrand,” Donavon Johnson, president of the Northland Potato Growers Association. “We are taking a bold, new approach to marketing. Times have changed and we are excited to be on the cutting edge of creativity and promotion.
The announcement noted the design revitalization comes as part of the association’s push to attract younger growers and increase active participation. The name Northland was identified as a more descriptive name to define the geography this organization represents.
The rebrand includes an overhaul of the website with a new URL of northlandpotatoes.org, and new print collateral and other promotional material, such as chip bags.