NewsIndustryCanadian Horticultural Council Now Fruit and Vegetable Growers of Canada

    Canadian Horticultural Council Now Fruit and Vegetable Growers of Canada


    The Canadian Horticultural Council announced at their 100th annual general meeting that they would be rebranding as the Fruit and Vegetable Growers of Canada (FVGC), the organization says in a March 10 news release.

    The new name and logo were unveiled at the AGM with a video presentation, the release says.

    “As we celebrate our centennial and look forward to the next 100 years, we thought this was the perfect occasion to update our name and logo to better identify who we represent and speak for,” Jan VanderHout, FVGC president of FVGC, says in the release.

    The release notes FVGC is an Ottawa-based voluntary, not-for-profit, national association that represents fruit and vegetable growers across Canada involved in the production of over 120 different types of crops on over 14,237 farms, with farm cash receipts of over $5 billion annually.

    Since 1922, it has advocated on important issues that impact Canada’s fruit and vegetable sector, while promoting healthy, safe, and sustainable food, and ensuring the continued success and growth of our industry, the release says.

    “We consider this an opportunity to reintroduce ourselves to our members, as well as key stakeholders and decision makers in Ottawa,” adds FVGC’s Executive Director Rebecca Lee.

    “While we have made some exciting changes, one thing that will not change is our tireless commitment to empowering growth and innovation within the fruit and vegetable sector.”

    The rebrand is part of a year-long commemoration of FVGC’s centennial anniversary that will culminate with a major celebration at the 2023 AGM in Vancouver, B.C., the release says.

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