NewsBusinessStrong Roots Acquired by McCain Foods

Strong Roots Acquired by McCain Foods


In 2021 a strategic partnership was formed, with McCain investing $55 million USD in Strong Roots.

McCain Foods announced they have increased its investment with Strong Roots, a Dublin-based plant-based frozen food company, according to a press release.

This development underscores McCain’s steadfast dedication to “fix the freezer aisle”. By further expanding the Strong Roots brand into additional territories, McCain aims to deliver an expanded array of eco-conscious, vegetable-centric products. The release notes that this initiative caters to the growing cohort of consumers seeking nutritious, unadulterated meals that prioritize flavour and feature authentic vegetable ingredients.

A brand advisory council will be instituted, including Strong Roots’ founder and members of the Strong Roots and McCain teams, as well as external advisors, to steward the brand and business for future growth.

To date, Strong Roots products have integrated into the McCain Foodservice portfolio in Great Britain and Ireland, as well as the retail portfolio in France. There are strategies underway to expand both retail and foodservice offerings on a global scale. Strong Roots will maintain its autonomy as a separate entity, led by Charlotte Turton. Meanwhile, founder Samuel Dennigan will collaborate with the team to drive ongoing portfolio innovation and bolster brand expansion efforts.

Trending This Week

Precise Variety Labeling is Critical for Culinary Consistency

We need to start telling people exactly what variety of potato they’re buying. Have you noticed that we don’t offer the same service to the...

Soil Fumigation Changes the Game for Potato Seed Farm Economics

In today’s potato growing reality, a calculator is as critical to business success as good field management skills. So, let’s talk math: We conducted a...

World Potato Congress: Confronting Climate Challenges and Cultivating a Sustainable Future

Adelaide is set to host the 12th World Potato Congress from June 23-26, 2024. This global event will bring together farmers, researchers, and industry...

The Unintended Limits of Organic Farming

I had a conversation some weeks ago that has really stuck with me. The conversation was with Joy Youwakim, an agroecology scientist at Biome...

Introducing PATH, One of this Year’s Spud Smart Top Innovations

Incredible new technologies and products are being launched across the potato value chain, including this entry from WSA Solutions. We put a call out requesting...