BusinessMarketing & Promotion

Marketing & Promotion

China’s Push to Promote the Potato

Another, albeit quieter, revolution is taking root in China. This one involves not politics, but the humble potato.As reported in our story “The New...

Introducing Innate

J.R. Simplot Company says it’s developed a better potato. What are the benefits for farmers, processors and consumers?Following United States Department of Agriculture approval...

Making a Name

There is a change transforming the Canadian potato landscape — it’s called branding, and it’s building momentum.Branding has become an increasingly important dimension of...

Potato Showplace

Someone suggested turning a small P.E.I. town’s local museum into a full-fledged international tourist attraction. The result is the Canadian Potato Museum.If there’s a...

A New Way Forward

Canadian growers are mulling over the results of a recently completed feasibility study on the creation of a National Promotion and Research Agency. The...

Potatoes and the Food Service Industry

In January, I had the pleasure of attending Manitoba Potato Production Days, the annual three-day conference and trade show held in Brandon, Man. I...

China’s Push to Promote the Potato

Another, albeit quieter, revolution is taking root in China. This one involves not politics, but the humble potato.As reported in our story “The New...

Introducing Innate

J.R. Simplot Company says it’s developed a better potato. What are the benefits for farmers, processors and consumers?Following United States Department of Agriculture approval...

Making a Name

There is a change transforming the Canadian potato landscape — it’s called branding, and it’s building momentum.Branding has become an increasingly important dimension of...

Potato Showplace

Someone suggested turning a small P.E.I. town’s local museum into a full-fledged international tourist attraction. The result is the Canadian Potato Museum.If there’s a...

A New Way Forward

Canadian growers are mulling over the results of a recently completed feasibility study on the creation of a National Promotion and Research Agency. The...

Potatoes and the Food Service Industry

In January, I had the pleasure of attending Manitoba Potato Production Days, the annual three-day conference and trade show held in Brandon, Man. I...