The federal government is providing more than $274,000 to help expand markets for Canadian potatoes.
This project, funded under the Growing Forward 2, AgriMarketing Program, provides the Canadian Horticultural Council with up to $274,714 to help grow foreign and domestic markets for Canadian potatoes, through trade shows, targeted advertising, incoming missions, market research and development, and product promotion.
According to a news release, the investment is part of the federal government’s plan to help Canadian farmers expand markets at home and abroad.
“The funding has allowed Canadian growers to maintain a presence in international markets by participating in tradeshows, international standard setting processes, and in phytosanitary market access activities,” says John Bareman, chair of the Canadian Horticultural Council potato committee.
Canadian potato exports are currently $1.6 billion dollars annually.