Dutch company Solynta announced it will adjust its branding to ‘Solynta – true potato seed’, according to a press release. This rebranding is part of the new market-driven strategy of the company.
The release notes that “this innovation offers a large range of advantages compared to the traditional shipping, storage and growing practices when dealing with seed tubers.”
In the last 14 months, Solynta has brought aboard CEO Peter Poortinga (formerly CEO of €3 billion multinational Plukon Food Group) and Chief Commercial Officer Joost van Regteren (formerly Head of Market Development EMEA/APAC and Vice President for Bayer Vegetable Seeds). The company is active in 40 countries, including Kenya, Central Europe, Egypt, Namibia, Ireland, Ethiopia (with Pepsico), and South Africa, working with farmers, distributors and major processing companies to make hybrid potatoes — and the true potato seeds they are grown from — more accessible to farmers and consumers.
