Prince Edward Island potato bags are sporting a new look. The P.E.I. Potato Board has spent the last couple of years researching and creating the new design with the help of a Toronto firm that specializes in packaging. The new paper bag looks as if it’s made of burlap with a logo at the centre with Prince Edward Island and a red map of the Island. The bag includes a recipe with a photo and a short history of Island potatoes. The bags are now on store shelves at several large retailers in Ontario and the Maritimes. Kendra Mills, the P.E.I. Potato Board’s marketing director, says the goal is to convince more Island potato producers to go with the industry bags rather than their own individual brands.