Marketing & Promotion

Fingerling potatoes offer an exciting “little” twist on Canada’s favourite staple vegetable. Canadian consumers are used to choosing from a few standard types of potatoes—reds,...

A co-product of the french fry processing industry, potato starch is a valuable resource for a growing list of applications. Few products are as versatile...

From a brick of starchy carbs to the jewel in the crown of the produce aisle: how industry leaders are using science to change...

Why selling fresh potatoes as “reds” or “whites” soon won’t be good enough. If a customer were to ask for a Vivaldi white-skinned potato in...

Tuber Talk with Lukie Pieterse Culinary Classification a Hit with Packers and Growers In the leaflet, “Factors That Affect Potato Consumption and Purchasing,” published...