Marketing & Promotion

Potato harvest on display at Manitoba’s Mid-Man Farms. Late summer is the time for Open Farm Days across the country; a time for growers to...

Why the Canadian potato industry could learn much from the way potatoes are marketed in the United Kingdom. Canadian-born writer Nathaniel Branden once wrote: “In...

Canadians are eating fewer fresh potatoes than they used to. Is consumer-based marketing and merchandising the answer for turning around slumping demand? In Canada, as...

Fingerling potatoes offer an exciting “little” twist on Canada’s favourite staple vegetable. Canadian consumers are used to choosing from a few standard types of potatoes—reds,...

A co-product of the french fry processing industry, potato starch is a valuable resource for a growing list of applications. Few products are as versatile...

From a brick of starchy carbs to the jewel in the crown of the produce aisle: how industry leaders are using science to change...