BusinessMarketing & Promotion

Marketing & Promotion

Making a Name

There is a change transforming the Canadian potato landscape — it’s called branding, and it’s building momentum. Branding has become an increasingly important dimension of...

Potato Showplace

Someone suggested turning a small P.E.I. town’s local museum into a full-fledged international tourist attraction. The result is the Canadian Potato Museum. If there’s a...

A New Way Forward

Canadian growers are mulling over the results of a recently completed feasibility study on the creation of a National Promotion and Research Agency. The...

Potatoes and the Food Service Industry

In January, I had the pleasure of attending Manitoba Potato Production Days, the annual three-day conference and trade show held in Brandon, Man. I...

Promoting Potatoes in New Zealand and South Africa

How two Southern Hemisphere nations are leading the way in innovative potato marketing. In the past two issues of Spud Smart, we focused on potato...

Promoting Potatoes — The American Way

How the United States Potato Board is fuelling potato sales in international markets. The United States Potato Board was created in 1971, the result of...

Making a Name

There is a change transforming the Canadian potato landscape — it’s called branding, and it’s building momentum. Branding has become an increasingly important dimension of...

Potato Showplace

Someone suggested turning a small P.E.I. town’s local museum into a full-fledged international tourist attraction. The result is the Canadian Potato Museum. If there’s a...

A New Way Forward

Canadian growers are mulling over the results of a recently completed feasibility study on the creation of a National Promotion and Research Agency. The...

Potatoes and the Food Service Industry

In January, I had the pleasure of attending Manitoba Potato Production Days, the annual three-day conference and trade show held in Brandon, Man. I...

Promoting Potatoes in New Zealand and South Africa

How two Southern Hemisphere nations are leading the way in innovative potato marketing. In the past two issues of Spud Smart, we focused on potato...

Promoting Potatoes — The American Way

How the United States Potato Board is fuelling potato sales in international markets. The United States Potato Board was created in 1971, the result of...