Bayer Crop Science Canada has announced it’s launching a new commercial go-to-market organization and expanding its Eastern Canadian team this month, according to a release.
The new structure will see new team members added into the sales, market development and digital farming solutions departments. These additions will help Bayer be better suited to serve farmers and channel partners in Ontario, Quebec and the Maritimes as well as offered tailored FieldView enhanced solutions allowing farms to be more sustainable. It will also help Bayer be more innovative.
“The planning team spent a great deal of time analyzing customer needs and designing a fully integrated organization that will help take farms to the next level of success,” said Antoine Bernet, country division head for Bayer Crop Science Canada. “The changes mean we have sales, market development and digital teams closely connected to each other and laser focused on creating value for farmers and strategic channel partners. This will ultimately lead to an elevated experience when dealing with Bayer in Eastern Canada.”