Syngenta Canada is partnering with the Potato Sustainability Alliance (PSA) to give the group access to Syngenta’s Sustainable Outcomes for Agriculture (SOA) standard and Cropwise Sustainability mobile application, an Oct. 4 news release said.
Following a rigorous review by the PSA program design team and staff, the PSA board of directors chose the Cropwise Sustainability app as its on-farm self-assessment tool for the PSA Program. The release noted the app will allow the PSA to collect and communicate sustainability progress to its 550 potato growers across North America.
“Our standard is applicable to all crops and farming systems, but every crop has different requirements,” Liz Hunt, head of sustainable and responsible business at Syngenta, said in the release. “Working closely with the PSA team allowed us to customize specific questions and reports to make Cropwise Sustainability the tool of choice for potato growers.”
The partnership will allow Syngenta and PSA to accomplish the following:
- Both organizations will be positioned to support a diverse set of players at scale and accelerate sustainable progress more quickly
- Provide PSA’s members with insights backed by the SOA standard, which is benchmarked at the Gold Level Equivalent to the Sustainable Agriculture Initiative Platform’s Farm Sustainability Assessment v.3.0
- Through Cropwise Sustainability, participating PSA members and growers now have a standardized approach to collect and assess their progress, enabling seamless communication with stakeholders across the potato value chain
“Our goal is to streamline the data collection and reporting process by using tools that align with our program framework and are already widely used and recognized within the industry,” Natalie Nesburg, PSA program manager, said in the release. “Our program is designed to meet our members’ sustainability reporting needs, so by collectively adopting and utilizing tools within our program, we can work towards shared objectives while avoiding duplication of efforts in the process.”
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