NewsIndustry EventsNew Public Trust Research Tackles Transparency in 2017

New Public Trust Research Tackles Transparency in 2017

-

Find out what consumers are looking for from restaurants, grocery stores, food companies, governments and farmers at the CCFI Summit

Public trust and transparency continue to evolve as priority agenda items for many stakeholders and governments across the agri-food sector from coast to coast.  If transparency is no longer optional – what does that mean and what actions are needed by those who work in food or farming.

The Canadian Centre for Food Integrity (CCFI) 2017 public trust research will focus on transparency, trust and millennials, as a key driver in their efforts to help Canada’s food system earn trust.

“As discussions evolve from identifying public trust as a priority to establishing strategy and action plans for the future, it’s essential for our agri-food sector leaders to understand the values and expectations of the Canadian public,” stated Kim McConnell, CCFI Chair.

Building on the benchmark work established in 2016, this year’s CCFI research will take a deeper dive into transparency to help establish what consumers are looking for and from whom. The US Center for Food Integrity 2015 research established seven key elements of transparency and found that consumers clearly hold food companies responsible for delivering, followed by farmers, restaurants and grocery stores.  The Canadian research will duplicate this work for valuable North American comparisons, and also added in governments as a new category to find out more.

This research will be released at the CCFI Public Trust Summit in Calgary September 18-20th, along with a new transparency index tool for companies and associations to use to measure their efforts on transparency with some best management practices.

Join thought leaders from across the country and across sectors to help build the momentum for earning trust in Calgary this September.  Register and book hotels for the CCFI Public Trust Summit today at www.foodintegrity.ca

 

Trending This Week

Potato harvest 2017 copy

What Ignoring Your Stored Spuds Until the End of Harvest Could Cost You

Do you have bin management plan to support your potatoes from load-in through suberization? I can’t tell you how many times I’ve asked various producers...
Under the Hill Farms harvest

Manitoba Storage Potato Harvest in Full Swing

0
The Manitoba potato harvest for storage is in full swing with about a third of potatoes having been harvested, the Sept. 15 provincial potato report...
Daikon Radish

North American Potato Research Bulletin: PAA Meeting Highlights

0
A highlight reel of the latest potato research projects presented at the 2023 PAA annual meeting. Potato researchers across North America are working every day...
Bayer CropScience Canada logo

New Bayer Fungicides Receive Canadian Registration

0
Emesto Complete fungicide and insecticide seed-piece treatment and Velum Rise fungicide/nematicide have received registration in Canada, a Sept. 19 news release from Bayer Crop Science...
Potato harvest 2017 copy

Ontario Storage Potato Harvest Well Underway

0
The harvest of the storage potato crop is in full swing near Alliston, Ont., a Sept. 21 email update from Eugenia Banks said. "The area was...