NewsIndustry EventsNew Public Trust Research Tackles Transparency in 2017

New Public Trust Research Tackles Transparency in 2017

-

Find out what consumers are looking for from restaurants, grocery stores, food companies, governments and farmers at the CCFI Summit

Public trust and transparency continue to evolve as priority agenda items for many stakeholders and governments across the agri-food sector from coast to coast.  If transparency is no longer optional – what does that mean and what actions are needed by those who work in food or farming.

The Canadian Centre for Food Integrity (CCFI) 2017 public trust research will focus on transparency, trust and millennials, as a key driver in their efforts to help Canada’s food system earn trust.

“As discussions evolve from identifying public trust as a priority to establishing strategy and action plans for the future, it’s essential for our agri-food sector leaders to understand the values and expectations of the Canadian public,” stated Kim McConnell, CCFI Chair.

Building on the benchmark work established in 2016, this year’s CCFI research will take a deeper dive into transparency to help establish what consumers are looking for and from whom. The US Center for Food Integrity 2015 research established seven key elements of transparency and found that consumers clearly hold food companies responsible for delivering, followed by farmers, restaurants and grocery stores.  The Canadian research will duplicate this work for valuable North American comparisons, and also added in governments as a new category to find out more.

This research will be released at the CCFI Public Trust Summit in Calgary September 18-20th, along with a new transparency index tool for companies and associations to use to measure their efforts on transparency with some best management practices.

Join thought leaders from across the country and across sectors to help build the momentum for earning trust in Calgary this September.  Register and book hotels for the CCFI Public Trust Summit today at www.foodintegrity.ca

 

Trending This Week

Up to 68 Per Cent of Potato Seed Could be Infected With Verticillium

Let me throw a shocking number at you: 68 per cent. A recent scientific research paper stated that up to 68 per cent of...

Tackling Moisture When it’s Too Much / Too Little / Too Late.

0
Moisture is the most universally challenging factor in potato production: there never seems to be the right amount at the right time. On May...
Cell phone

There’s an App for That – Helping Culinarians Pick the Perfect Potato

0
I know not everyone agrees with my stance on the importance of varietal labeling. One thing I think we can all agree on is...

World Potato Congress: Confronting Climate Challenges and Cultivating a Sustainable Future

0
Adelaide is set to host the 12th World Potato Congress from June 23-26, 2024. This global event will bring together farmers, researchers, and industry...

Know Your Soil Moisture

0
Irrigation management means soil moisture monitoring is imperative. Irrigation management is about deciding when to irrigate and how much water to apply. When irrigations are...