BusinessMarketing & PromotionNew Chairman at Potatoes USA

New Chairman at Potatoes USA

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Dan Moss from Declo, Idaho, was sworn in as the new Chairman of Potatoes USA at the organization’s 2018 annual meeting, held March 12-15 in Denver, Colo.

Moss is the CEO of Moss Ag and Arrowhead Potato Company, a company that focuses on the fresh potato sector. He will replace John Halverson.

Other executive committee members include:

  • Jaren Raybould, Saint Anthony, Idaho, and Phil Hickman, Horntown, Va, co-chairmen (Domestic Marketing Committee);
  • Marty Myers, Boardman, Ore., and Steve Streich, Kalispell, Mont., co-chairmen (International Marketing Committee);
  • Sheldon Rockey, Center, Colo., and Heidi Randall, Friesland, Wis., co-chairman/woman (Industry Outresch Committee);
  • Chris Hansen, Bliss, N.Y., and Eric Schroeder, Antigo, Wis., co-chairmen (Research Committee); and
  • Jason Davenport, Arvin, Calif., chairman (Finance and Policy Committee).

A marketing plan under development will promote potatoes as a performance food for athletes and active people. The tag line “Potatoes – Real Food – Real Performance” was unveiled.

 

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