BusinessMarketing & PromotionNew Chairman at Potatoes USA

New Chairman at Potatoes USA

-

Dan Moss from Declo, Idaho, was sworn in as the new Chairman of Potatoes USA at the organization’s 2018 annual meeting, held March 12-15 in Denver, Colo.

Moss is the CEO of Moss Ag and Arrowhead Potato Company, a company that focuses on the fresh potato sector. He will replace John Halverson.

Other executive committee members include:

  • Jaren Raybould, Saint Anthony, Idaho, and Phil Hickman, Horntown, Va, co-chairmen (Domestic Marketing Committee);
  • Marty Myers, Boardman, Ore., and Steve Streich, Kalispell, Mont., co-chairmen (International Marketing Committee);
  • Sheldon Rockey, Center, Colo., and Heidi Randall, Friesland, Wis., co-chairman/woman (Industry Outresch Committee);
  • Chris Hansen, Bliss, N.Y., and Eric Schroeder, Antigo, Wis., co-chairmen (Research Committee); and
  • Jason Davenport, Arvin, Calif., chairman (Finance and Policy Committee).

A marketing plan under development will promote potatoes as a performance food for athletes and active people. The tag line “Potatoes – Real Food – Real Performance” was unveiled.

 

Trending This Week

Cover crop of rye and peas

Improving Our Soil Health for the Future

0
At our family farm, Swansfleet, in Bruxelles, Man. quality has always been the driving force behind everything we do. Lately, that drive for quality...
Potatoes in storage

Ultra-early Sprouting is a Storage Nightmare

For the last month, I’ve been receiving calls from growers scrambling with piles that are already sprouting. I’m not talking about one or two...
Alberta Potato Conference and Tradeshow stage

Potato Growers of Alberta Wraps Up First Post Pandemic Conference

0
The Alberta Potato Conference and Tradeshow wrapped up its first event in three years on Nov. 17, 2022. The last day of the conference...

U.S. Harvested Potato Acres Down Three Per Cent

0
Potato growers in the United States are expected to harvest 906,000 acres of potatoes this year, the November 2022 crop production report from the...
Potato field in sunset

CPC Calls Out Misleading Potato Wart Analysis Comments

0
A United States Department of Agriculture (USDA) bulletin released in October showing how potato wart could be introduced to the U.S. from Canada focused...