BusinessMarketing & PromotionNew Chairman at Potatoes USA

New Chairman at Potatoes USA


Dan Moss from Declo, Idaho, was sworn in as the new Chairman of Potatoes USA at the organization’s 2018 annual meeting, held March 12-15 in Denver, Colo.

Moss is the CEO of Moss Ag and Arrowhead Potato Company, a company that focuses on the fresh potato sector. He will replace John Halverson.

Other executive committee members include:

  • Jaren Raybould, Saint Anthony, Idaho, and Phil Hickman, Horntown, Va, co-chairmen (Domestic Marketing Committee);
  • Marty Myers, Boardman, Ore., and Steve Streich, Kalispell, Mont., co-chairmen (International Marketing Committee);
  • Sheldon Rockey, Center, Colo., and Heidi Randall, Friesland, Wis., co-chairman/woman (Industry Outresch Committee);
  • Chris Hansen, Bliss, N.Y., and Eric Schroeder, Antigo, Wis., co-chairmen (Research Committee); and
  • Jason Davenport, Arvin, Calif., chairman (Finance and Policy Committee).

A marketing plan under development will promote potatoes as a performance food for athletes and active people. The tag line “Potatoes – Real Food – Real Performance” was unveiled.


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