BusinessMarketing & PromotionNew Chairman at Potatoes USA

New Chairman at Potatoes USA


Dan Moss from Declo, Idaho, was sworn in as the new Chairman of Potatoes USA at the organization’s 2018 annual meeting, held March 12-15 in Denver, Colo.

Moss is the CEO of Moss Ag and Arrowhead Potato Company, a company that focuses on the fresh potato sector. He will replace John Halverson.

Other executive committee members include:

  • Jaren Raybould, Saint Anthony, Idaho, and Phil Hickman, Horntown, Va, co-chairmen (Domestic Marketing Committee);
  • Marty Myers, Boardman, Ore., and Steve Streich, Kalispell, Mont., co-chairmen (International Marketing Committee);
  • Sheldon Rockey, Center, Colo., and Heidi Randall, Friesland, Wis., co-chairman/woman (Industry Outresch Committee);
  • Chris Hansen, Bliss, N.Y., and Eric Schroeder, Antigo, Wis., co-chairmen (Research Committee); and
  • Jason Davenport, Arvin, Calif., chairman (Finance and Policy Committee).

A marketing plan under development will promote potatoes as a performance food for athletes and active people. The tag line “Potatoes – Real Food – Real Performance” was unveiled.


Trending This Week

Precise Variety Labeling is Critical for Culinary Consistency

We need to start telling people exactly what variety of potato they’re buying. Have you noticed that we don’t offer the same service to the...

Soil Fumigation Changes the Game for Potato Seed Farm Economics

In today’s potato growing reality, a calculator is as critical to business success as good field management skills. So, let’s talk math: We conducted a...

World Potato Congress: Confronting Climate Challenges and Cultivating a Sustainable Future

Adelaide is set to host the 12th World Potato Congress from June 23-26, 2024. This global event will bring together farmers, researchers, and industry...

Introducing PhycoTerra® Soil Microbial Food, One of this Year’s Spud Smart Top Innovations

Incredible new technologies and products are being launched across the potato value chain, including this entry from Heliae Development, LLC We requested nominations for innovative...

Upcoming Webinar – Tackling Moisture When it’s Too Much / Too Little / Too...

How can growers promote crop resilience and maximize productivity when conditions are less than ideal? Get the advice you need in our webinar at...