São Paulo – McCain Foods, the world leader in frozen french fries, potato specialties and appetizers, and one of the top 10 most valuable food brands in the world, announces its investment in its first french fry factory in Brazil.
With this investment, McCain continues to strengthen its expansion strategy in the Brazilian market. After acquiring 49% of Forno de Minas, who specialize in bread snacks and appetizers, in 2018 and 70% of Sérya, a Brazilian company specializing in preformed potato products, in May 2019, McCain now focuses on its main growth category: frozen french fries.
With an investment of circa. US$ 100 million, the intention is to build the new plant in the city of Araxá, in Minas Gerais State, which is where Sérya is situated, and with this project McCain expects to generate 150 direct jobs, 450 indirect jobs and positively impact approximately 750 farmers and agricultural professionals.
The new plant in Brazil, due to be opened in the first half of 2021, will significantly increase McCain’s production capacity in Latin America. This new factory, combined with the continued supply of high value, innovative products from its plant in Balcarce, Argentina, will serve to fuel the company’s growth plans for the Brazilian market.
Brazil is today the 5th largest frozen pre-fried potato market in the world and therefore is one of McCain Foods major global focuses within a business strategy that concentrates efforts on investments that enable accelerated growth.
“With the construction of the new factory in Brazil, McCain will enhance its distribution, create efficiencies in supply and consequently improve its service level and product offering in the local market”, says Aluizio Neto, General Director of McCain in Brazil.
McCain do Brasil Alimentos is a division of McCain Foods Limited, the world’s largest manufacturer of frozen potato products and a global leader in appetizers and snacks. It employs approximately 21,000 people, operates 53 production facilities on six continents and generates annual sales in excess of CDN $9.5 billion.
The top 10 2019 most valuable food brands in the world ranking is according to Brand Finance, the leading independent brand valuation consultancy https://brandirectory.com/rankings/food-50-2019
For more information about McCain Foods please visit https://www.mccain.com