Low Carb PotatoesLow-carb potatoes hitting the market

Low-carb potatoes hitting the market

-

Editor note: this story is older, for more up to date information on low carb potatoes please visit our page dedicated to it

Low-carb potatoes continue to make inroads in the fresh market sector.

Potandon Produce unveiled its first low-carbohydrate potato Oct. 19 during the Produce Marketing Association’s Fresh Summit convention in New Orleans. The Idaho Falls-based company boasts its CarbSmart potato has 55 per cent fewer carbohydrates than rice or pasta.

Earlier this year, a new low-carb spud appeared on shelves in New Zealand. With 40 per cent less carbohydrates and calories than ordinary potatoes, Lotatoes were created by cross-breeding different varieties. Lotatoes won the Primary Sector Products Award at the 2017 New Zealand Food Awards.

Last year, EarthFresh Farms introduced the new Carisma potato, marketed mostly for having a low glycemic index. Grown and distributed in Ontario, Carisma – along with other low-carb potatoes – appeals to consumers who are watching their carbohydrate intake – either because they are diabetic or watching their weight.

The Carisma potato, which is not genetically modified, originated in Joure, Netherlands. It has been grown from seed in that country as well as Australia for at least five years. According to the company, a 150-gram Carisma potato — a medium size — contains 70 calories, three grams of protein, three grams of fibre and 15 grams of carbohydrate.

 

Potandon Produce’s Director of Product Marketing and Development, Carter Bray, said CarbSmart has been in development for years and is aimed at multiple consumer trends, including those about health.

“It gives some people who are a little weary on the carb front permission to eat, and you’re getting good nutrition,” he said.

Aside from the ongoing popularity of low-carb and low-calorie foods, Bray said the yellow-skinned and yellow-fleshed CarbSmart also takes advantage of the popularity of coloured varieties.

Bray said Potandon is confident CarbSmart can appeal to both millennials and baby boomers. Though they both think of health differently, and may require distinctive messages to reach them, millennials will be looking for healthier options as they begin having families and start cooking for children, while baby boomers may start keeping a closer on eye on health as they age.

At the annual meeting of Potatoes USA earlier this year, CEO Blair Richardson said the U.S. potato industry should stop trying to combat negative health claims against potatoes and start touting the nutritional benefits of potatoes, especially as a healthy source of energy for athletes and those with active lifestyles.

“What we see is consumers that want health and nutrition and ‘proper fuels’ (you hear that phrase) to get through their day and through their activities,” Bray said.

 

Trending This Week

Potato plants growing in a field

Want an Easy 5.5 to One or Better ROI on Your Potatoes?

At every farm show I’ve attended recently, in every ag magazine I’ve skimmed, in conversations across every farm supply counter, I keep hearing one...
Oat, canary seed and flax cover crop

Eight Innovators Moving Cover Crops Forward

0
Cover cropping and intercropping can be traced back to the start of time. Only in recent history did the practice of monocultures really take...
Fertilizer spreading

Lowering Potato Greenhouse Gas Emissions with Proper Fertilizer Use

0
Potato greenhouse gas emissions can be reduced through proper fertilizer usage, according to these fertilizer industry experts. EXPERTS: Editor’s note: This interview has been edited for...
NPC summer meeting 2022 logo

National Potato Council Summer Meeting in Music City

0
Growers from across the United States are currently in Nashville, Tenn. for the National Potato Council (NPC) Summer Meeting. The two-day event features presentations...
Installing a soil moisture probe

Better Managed Moisture is Step One for Improving Efficiency

0
If you’ve been in agriculture for a while, you’ll remember industry’s shift towards autosteer. Though GPS-guided positioning and arrow-straight rows are givens now, it...