The federal government is giving $2,731,384 over two years to Group Export Agri-Food Québec-Canada to help Canadian exporters increase the value of agriculture and agri-food exports, a June 9 news release said.
“With this investment, Group Export Agri-Food Québec-Canada will help our entrepreneurs increase awareness of their products around the world and build sustainable growth for our exports through more diversified markets,” Marie-Claude Bibeau, federal minister of agriculture and agri-food, said in the release.
The funding is being provided through the AgriMarketing Program. The group will undertake market development activities to meet the needs of Canadian food exporters, the release said. It will do this through trade shows, exploratory missions and business meetings to help exporters establish contacts with potential buyers and build business partnerships and sale.
“Such investments make it possible to set up several activities, including some thirty outside Canada each year. This show of confidence from Agriculture and Agri-Food Canada allows us to support hundreds of exporters in achieving their export goals, contributing significantly to the country’s economy,” Martin Lavoie, CEO of Group Export Agri-Food Québec-Canada, said in the release.