A national campaign to connect consumers with the Canadian food system called It’s Good, Canada has been launched, the Canadian Centre for Food Integrity (CCFI), says in a release on May 27.
The campaign will feature personal stories about Canadians working in the food supply system from across the country on both the front and back lines. It will also provide credible resources for Canadians to find fact-based information about the Canada’s food supply system, the release notes.
“This campaign will initiate a substantial conversation regarding the Canadian food system, we will discuss topics such as jobs, food pricing, science and technology, climate change, exports – topics that are of interest to Canadians,” John Jamieson, CEO of CCFI, says in the release.
Canada’s food system has consistently been ranked as one of the safest in the world, the release notes. The campaign will provide details on the industry’s assurance programs that have been developed to support health and safety in Canadian agriculture and agri-food products.
For more information visit the campaign’s website at Itsgoodcanada.ca or on Facebook, Twitter, Instagram, and LinkedIn under the #ItsGoodCanada hashtag.