BusinessMarketing & PromotionCampaign Launched to Highlight Canada's Food Supply System

    Campaign Launched to Highlight Canada’s Food Supply System


    A national campaign to connect consumers with the Canadian food system called It’s Good, Canada has been launched, the Canadian Centre for Food Integrity (CCFI), says in a release on May 27.

    The campaign will feature personal stories about Canadians working in the food supply system from across the country on both the front and back lines. It will also provide credible resources for Canadians to find fact-based information about the Canada’s food supply system, the release notes.

    “This campaign will initiate a substantial conversation regarding the Canadian food system, we will discuss topics such as jobs, food pricing, science and technology, climate change, exports – topics that are of interest to Canadians,” John Jamieson, CEO of CCFI, says in the release.

    Canada’s food system has consistently been ranked as one of the safest in the world, the release notes. The campaign will provide details on the industry’s assurance programs that have been developed to support health and safety in Canadian agriculture and agri-food products.

    For more information visit the campaign’s website at or on Facebook, Twitter, Instagram, and LinkedIn under the #ItsGoodCanada hashtag.

    Trending This Week

    Potato field at Borden-Carleton, P.E.I.

    The P.E.I. Potato Industry is Edging Back to Normal

    After a year of upheaval following a potato wart discovery, P.E.I. has worked hard to regain their spud status. More than a year after potato...
    Manitoba Potato Production Days 2023 stage

    MPPD Celebrates 50 Years of Potato Memories

    Manitoba Potato Production Days (MPPD) kicked off its 50th anniversary celebration with an opening night reception followed by a full day of presentations, demonstrations...
    Freshly emerged potato field

    Fortified Stimulate Yield Enhancer’s (aka Stimulate) Offers 40.4 cwt/acre Marketable Yield and Consistent Benefits

    Drumroll please…. The results are in from this year’s trials and – at a whopping 12.6 to 1 (!!) return on investment – Stimulate’s results...
    Potato field being sprayed

    PMRA Potato Products Review Refresher

    With the PMRA having reviewed numerous potato products, it’s important to keep track of what you can and can’t use anymore. Over the past few...
    Solynta's true potato seeds

    Solynta Signs Agreement to Develop True Potato Seeds for Kenya

    Dutch company Solynta has signed an agreement with FreshCrop Limited, Kenya’s largest producer of seed tuber, to collaborate on the development of hybrid true...