NewsIndustrySixth WPC Webinar Announced

    Sixth WPC Webinar Announced


    The World Potato Congress (WPC) is pleased to be offering its sixth webinar via Zoom in its 2019 series. The next webinar is to take place on Nov. 14, 2019, at 9 am EST with Kris Michiels presenting, “Illustration of Regional Potato Promotion: Flanders (Belgium).”

    Michiels is a marketing adviser at VLAM (Flanders’ Agricultural Marketing Board). Michiels graduated in 1977 as a commercial engineer at the Catholic University of Leuven. He has worked at VLAM since 1988 and specializes in consumer insights and marketing strategy.


    Michiels will explain why generic promotion for potatoes is useful and how it is organized in Flanders (region in Belgium). Following a description of the structure and the way of financing of VLAM, Michiels will demonstrate how they work on a strategic way and to which kind of potato promotion campaigns this leads to. Michiels will also share experiences and lessons learned about potato promotion.

    The host for the WPC webinar series will be WPC director, Dr. Nora Olsen ([email protected]).


    Register in advance for this webinar at: Following your registration, you will receive a confirmation email containing information about how to join the webinar.

    All webinars are recorded and can be viewed via the WPC website at until December 31, 2019.

    Trending This Week

    Potato field at Borden-Carleton, P.E.I.

    The P.E.I. Potato Industry is Edging Back to Normal

    After a year of upheaval following a potato wart discovery, P.E.I. has worked hard to regain their spud status. More than a year after potato...
    Centre pivot in P.E.I.

    P.E.I. Potato Board Calls on Feds to Listen to International Experts Report

    The Prince Edward Island Potato Board is calling on the federal government to listen to the findings from an international panel of experts who...
    Freshly emerged potato field

    Fortified Stimulate Yield Enhancer’s (aka Stimulate) Offers 40.4 cwt/acre Marketable Yield and Consistent Benefits

    Drumroll please…. The results are in from this year’s trials and – at a whopping 12.6 to 1 (!!) return on investment – Stimulate’s results...
    Manitoba Potato Production Days 2023 stage

    MPPD Celebrates 50 Years of Potato Memories

    Manitoba Potato Production Days (MPPD) kicked off its 50th anniversary celebration with an opening night reception followed by a full day of presentations, demonstrations...
    Potato field being sprayed

    PMRA Potato Products Review Refresher

    With the PMRA having reviewed numerous potato products, it’s important to keep track of what you can and can’t use anymore. Over the past few...