NewsPotato Marketer Receives CPMA Award

Potato Marketer Receives CPMA Award


The Canadian Marketing Produce Association recently recognized Jennifer Harris, marketing director of Mid-Isle Farms in Albany, P.E.I., with the prestigious Mary Fitzgerald Award at the 91st annual CPMA Convention and Trade Show in Calgary,

The award is presented to an individual with passion and dedication to the produce industry, and Harris was the first ever recipient from the Atlantic Provinces. Harris is responsible for Mid-Isle’s marketing programs, including package design, market information, and branding.

According to Mid-Isle Farms, Harris’s passion for the Island’s potato industry is felt throughout the company and by their customers. According to Rick Birt, Mid-Isle’s general manager, “After 10 years with our operation, Jennifer is still one of the most caring and passionate people that I know in our industry.”

Harris lives in O’Leary, P.E.I. with her husband Bobby Harris, a P.E.I potato grower and two sons. In a media release, the Prince Edward Island Potato Board extended its congratulations to Harris on behalf of the Island’s potato industry.

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