NewsPotato Marketer Receives CPMA Award

Potato Marketer Receives CPMA Award

-

The Canadian Marketing Produce Association recently recognized Jennifer Harris, marketing director of Mid-Isle Farms in Albany, P.E.I., with the prestigious Mary Fitzgerald Award at the 91st annual CPMA Convention and Trade Show in Calgary,
Alta.

The award is presented to an individual with passion and dedication to the produce industry, and Harris was the first ever recipient from the Atlantic Provinces. Harris is responsible for Mid-Isle’s marketing programs, including package design, market information, and branding.

According to Mid-Isle Farms, Harris’s passion for the Island’s potato industry is felt throughout the company and by their customers. According to Rick Birt, Mid-Isle’s general manager, “After 10 years with our operation, Jennifer is still one of the most caring and passionate people that I know in our industry.”

Harris lives in O’Leary, P.E.I. with her husband Bobby Harris, a P.E.I potato grower and two sons. In a media release, the Prince Edward Island Potato Board extended its congratulations to Harris on behalf of the Island’s potato industry.

Trending This Week

Stack of newspapers

Change is Coming, How it Comes is Up to Us

Each time I see a newspaper headline about new environmental and sustainability-based government regulations and corporate requirements being pushed down onto already over-burdened farmers,...
Potato field

End-of-season Crop Nutrition — Maximize Size and Quality with Boron

Plants require 17 essential nutrients to grow. Though they require only N,P,K and S in large quantity, micronutrients can make or break yield and...
PATH tablet

PATH is a One Stop Shop for Potato Farms

0
PATH is tracking your spuds (and everything else on your farm) from field to store. Running a potato farm isn’t easy. Keeping track of all...
Pink, puffy lesions

Keeping an Eye on Pink Eye

0
How to save your potato crop from pink eye in the field. Pink eye is a sporadic disorder of potato tubers that may result in...
"Ugly" produce

Castaway Potatoes Find New Lives on Supermarket Shelves

Undersized russets are experiencing new life with marketing ploy called Castaways that highlights food waste. Everyone knows the durability, quality, and size of the Russet...