McDonald’s restaurants in the UK will start sourcing potatoes from British farmers only, as the fast food giant looks to appeal to customers more conscious about where their meals come from. While most of its spuds are already supplied from Britain, McDonald’s UK also currently sources potatoes from countries across Europe. The move will mean an extra £9 million
(C $18 million) for British farmers on top of the £70 million (C $142 million) McDonald’s spends with them each year. “A succession of wet harvests has caused the British potato sector great uncertainty in recent years, so I hope our long-term commitment to only source from this country will give farmers the confidence to innovate and invest for the future,” says Connor McVeigh, supply chain director at McDonald’s UK.