French fries at McDonald’s restaurants from Moscow to Murmansk will be Russian from now on, as the American fast-food chain turns to homegrown potatoes to deal with ruble volatility caused by fluctuating oil prices and Western sanctions.
McDonald’s Corp, which opened in Russia in 1990 as the Soviet Union collapsed, has been gradually turning to local ingredients in its Russian outlets for everything from Big Macs to chicken burgers since it opened its doors there.
But till now it had relied on frozen french fries from the Netherlands and Poland as Russian spuds weren’t quite right.
