From May 8 to 21, McDonald’s Canada will donate a portion of proceeds from all french fry sales to support COVID-19 relief efforts and other recent Canadian tragedies, the fast food chain announced in a release on May 6.
The campaign will be called Fries For Good and proceeds will go towards the Canadian Red Cross, the Canadian Emergencies and COVID-19 Response Fund, the Nova Scotia Stronger Together Fund and disaster response and preparedness work across Canada.
“With several recent tragedies adding to the hardships already created by the current global pandemic, we wanted to find a way to rally Canadians and support our communities that need it the most right now,’ John Betts, president and CEO of McDonald’s Canada, says in the release.
The campaign will also help to support potato farmers by encouraging more people to eat fries. Farmers across Canada have seen contract volume cut by processors who have been left with piles of fries after restaurants were forced to close down to help stop the spread of COVID-19.
“Our agriculture partners have been hit hard by COVID-19, and we are continually looking for ways to support them as we navigate the new and unforeseen challenges of this pandemic,” Betts says.
McDonald’s Canada has continued to encourage sales though Mobile Order & Pay through the McDonald’s app (in Drive-Thru and with Curbside Pickup only) and Drive-Thru and McDelivery® at participating restaurants nationally. They have also donated more than 250,000 pounds of food to local food banks and other charities, and supplied more than one million free coffees and teas to frontline healthcare and emergency service workers, the release says.