BusinessMarketing & PromotionAlberta Gives Money for Direct Farm Purchasing Platform

Alberta Gives Money for Direct Farm Purchasing Platform

-

Alberta Agriculture and Forestry has given $81,000 to the Alberta Farm Fresh Producers Association (AFFPA) through the Canadian Agricultural Partnership (CAP) to upgrade its online producer directory, a release from the government says on May 21.

“This initiative will help solidify the connections between the agriculture producers who want to direct market and their potential customers,” Rod Bradshaw, with Beck Farms, says in the release.

The funding will allow AFFPA to expand its directory to include more producer profiles and build awareness of Alberta agriculture products. Enhancements include additional and more detailed product categories, identification of additional certifications and licensing, more marketing channels for producers to include food service and retail, and improved search and mapping capabilities.

AFFPA is a voluntary membership, non-profit organization representing direct market growers across Alberta, the release notes.

Trending This Week

SLM Spud Farms

Experimenting with Regen Ag with on the Farm Agronomists

0
We try a little bit of everything when it comes to regenerative agriculture. With our production system it makes it easier to check off...
Potato pile fan

Condensation — Great on Icy Brews in Summer, Terrible in Potato Storage

0
Few things are more satisfying than sitting with a cold drink on a hot day. The same process that causes condensation on an icy...
Pile of garbage

Unnecessary Storage Waste Chewing into Revenue and Sustainability

If you could make a big step towards improving sustainability – both environmental sustainability and your farm business’ financial viability – what would make...
Blazing sun

Climate Change and Heat Stressed Spuds

0
The effect of rising temperatures due to climate change on potato production. As headlines during growing seasons repeatedly talk of record temperatures, potatoes are struggling...
Kevin MacIsaac recognition award

P.E.I. Potato Board Banquet Looks Back on Challenging Years

0
The Prince Edward Island Potato Board held its annual awards dinner for the first time since 2020 due to the pandemic, a Nov. 25...