Alberta Agriculture and Forestry has given $81,000 to the Alberta Farm Fresh Producers Association (AFFPA) through the Canadian Agricultural Partnership (CAP) to upgrade its online producer directory, a release from the government says on May 21.
“This initiative will help solidify the connections between the agriculture producers who want to direct market and their potential customers,” Rod Bradshaw, with Beck Farms, says in the release.
The funding will allow AFFPA to expand its directory to include more producer profiles and build awareness of Alberta agriculture products. Enhancements include additional and more detailed product categories, identification of additional certifications and licensing, more marketing channels for producers to include food service and retail, and improved search and mapping capabilities.
AFFPA is a voluntary membership, non-profit organization representing direct market growers across Alberta, the release notes.
