b'I think the greater risk is that we have one variety and a particular label that cooks a certain way for six months out of the year. And then we swap it over to a different variety that cooks completely differently. And then that buyer moves away from potato, he says. The first step to standardize marketing across the potato industry is to make uniform potato categories, Derbidge says. For example, using the seven major potato types from Potatoes USA to market all fresh potatoes. This would allow consumers to learn more about how to cook potatoes and reduce confusion when shopping for spuds. From there he thinks the industry could expand into educating consumers about shopping based on variety, including which specific varieties can be expected to be available at certain times during the year.It all has to start with really delivering (shoppers) that consistent experience that we know we can do with potatoes, even though it might take 10 varieties to do so throughout the course of the year. If were diligent about it as an industry, we can deliver what the customers need, Derbidge says.The answer to how to sell fresh potatoes isnt simple with pros and cons to selling by both by variety or category. However, no matter what way potatoes are being marketed, consumer education on cooking potatoes is key. The Mid Isle Farms potato packing line in Prince Edward Island. PHOTO: PRINCE EDWARD ISLAND POTATO BOARDPlanter FillerLive Bottom Potato Floors- 30- 36 Wide Telescoping Boom Planter - Light Weight Alum. + UHMW DesignFillers and Mini Pillers - Variable Speed Belt Control- Gensets Available for On Field Use - Simple One Peice UnitW: generalmetal.caPh: 1 (866) 325-9374E: [email protected] Even-Flow BinsSelf-Unloading Bulk Beds- 18-30 Length- 800 Bag Capacity- Painted Steel or Stainless Steel - Adjustible Roof System - Several Unloading Belt Options - Available With Stingers- Various Tarp Options - 72 Elevator Belt and 60 Discharge Belt12SPUDSMART.COMWinter 2024'