b'FROMOUR DESK Ashley Robinson Spring 2021 - Vol. 18, No. 2The magazine of the Canadian potato industry.PUBLISHED BY:Potatoes are a 6327435 Canada Ltd.403-313 Pacific Ave., Winnipeg, MB R3A 0M2Global Business Phone: 204-453-1965, Fax: 204-475-5247Email: [email protected] MAY HAVE already flipped through thistheir spuds, the Canadian potato industry isShawn [email protected] and saw our feature story on pages 6still concerned by the ban. As Steven Johnson EDITORto 10 about the European Union ban on chlor- says in the story, consumers and quick serviceAshley [email protected] (CIPC) and thought, this is a Canadianrestaurants such as McDonalds could start magazine why is a European story in it? Well yesdemanding CIPC-free potatoes. MANAGING EDITORMichelle [email protected] first glance it may be a European problem, but potatoes are a global business which means thisEDITORIAL DIRECTORSonja [email protected] also a Canadian issue. At first look, you mayADVERTISING SALESCanadian potatoes and potato products are shipped around the world, and on the flip side,not think agriculturalCraig [email protected] Aiden [email protected] we also import potatoes and potato productsDean [email protected] in anotherSam [email protected] around the globe. Thats how it works with our countrys numerous free trade and businesscountry affect youMARKETINGTheresa [email protected]. as a potato growerShelby Colbert [email protected] first look, you may not think agricultural regulations in another country affect you ashere in Canada, butCREATIVEa potato grower here in Canada, but they dothey do because yourLesley Nakonechny, Kyle Dratowany, Theresa Ramsoomairbecause your potatoes can possibly go anywhereCIRCULATIONpotatoes can possiblyDean [email protected] the world. If one jurisdiction doesnt allow this chemical or that product to be used, it cango anywhere in CONTRIBUTORSpotentially limit your marketing opportunities the world. Eugenia Banks, Madeleine Baerg, Mark Halsall and Melanie Eppmeaning you may miss out on making money inEDITORIAL ADVISORY BOARDthe long run. Theres also the perception problem:Khalil Al-Mughrabi, Benoit Bizimungu, Robert Coffin, Nick Hubbard, Jason Kehler, Keith Kuhl, Kevin MacIsaac, Bill Moons, Rick D. Peters, will consumers and buyers start only wantingJanet Porchak, Tracy Shinners-Carnelley, Bert Tupling, Peter VanderZaagwhatever chemical-free products?This is why the EU ban on CIPC should be onWe know perception affects all areas ofSUBSCRIPTIONSSpud Smart is published four times a year. To subscribe, please email your radar. As the editor of Spud Smart, Ive spent athe agriculture world. From grass fed beef [email protected] of time following this issue and trying to find aglyphosate-free oats to non-genetically mod- Canadian subscription rate is: $45.00/year plus GST. way to cover it for the magazine. With the ban nowified food, it has shown time and time againInternational subscription rate is CDN$110.00/year.in affect and the EU potato industry having gonethat perception matters. Consumers have PRINTED IN CANADAthrough their first storage season without CIPC, Ibecome more and more conscious about wherePlease recycle where facilities exist.No part of this magazine may be reproduced without the written thought it was the perfect time to address it. and how their food is made. This has led to,permission of the publisher. To make sure you, our Spud Smart readers,in some cases, greater respect for agriculturemakes no expressed or implied warranties of mechantability Spud Smartare receiving the best and most comprehensiveand farmers, and in others, headaches foror fitness for a particular purpose or otherwise, concerning the use of overview of the ban, I reached out to Canadiangrowers who have found themselves forced toany product and assumes no liability for any injury or damage, direct freelance journalist Melanie Epp, who is based inwork with fewer products.or consequential, incurred from the use of such products or services therein. Federal, provincial and municipal laws and regulations Belgium, to write the story. As an EU resident, IIts important to keep this all in mind assupersede the information contained within. knew she would understand the ban better thanyou read our EU CIPC story. As a grower, you Publications Mail Agreement No. 40030841.any journalists here in Canada, and with her beingshould always keep yourself educated onReturn undeliverable Canadian addresses to:from Canada, I knew she would also understandany issue which may affect you. And as anIssues Ink403-313 Pacific Ave.the Canadian and North American potato industry. editor of an agricultural magazine, I need toWinnipeg, MB R3A 0M2Having read through Melanies story, I feel shealso follow this advice. I need to make sure was able to capture everything I was looking for.to continue to cover issues like this and getPRIVACY CODETo view our privacy policy, visit spudsmart.com.While there may not be any current risk of Canadi- you, the growers, the information you need to an potato growers losing access to using CIPC forunderstand it. SPUDSMART.COM SPUDSMART@SPUDSMARTMAG2 SPUDSMART.COM SPRING 2021'