b"McCain Foods Farm of the Future at Florenceville, N.B.PHOTO: MCCAIN FOODSuse, optimize water use, reduce tillage,agriculture pledge builds on a decade of and integrate organic matter. Newmanprogress from the companys Sustainable says theyre working on a more detailedFarming Program.plan to present to growers to answer anyPepsiCo will continue to collaborateOur commitment to questions they may have. with farmers across 60 countries to Our commitment to growers is thatadopt practices that build resilience andgrowers is that were we're not going to ask them to implementimprove and restore ecosystems. In thenot going to ask anything where we don't understandU.S., for example, PepsiCo has workedthem to implement the economics in detail. And part of ourwith farmers to plant cover crops on over commitment too has been launching our85,000 acres and has seen up to a 38 peranything where we Farm of the Future in New Brunswick,cent net reduction in on-farm greenhousedont understand Newman explains. gas emissions, including soil carbon To develop the plan, the companysequestration, the release said. the economics in is working with growers while alsoThe release also states PepsiCo isdetail. And part of experimenting with various regenerativeadvocating for the establishment of agriculture practices themselves. McCain isindustry-wide regenerative agricultureour commitment planning three Farms of the Future eventsstandards and measurement. However,too has been around the world, with the first locatedsince that isnt the case yet, PepsiCo planslaunching our Farm at Florenceville, N.B. Here, they will testto measure progress by tracking acres and regenerative agriculture practices. Its apeople engaged in the initiative. Overof the Future in New full-size, 500-plus-acre commercial-scaletime, they will track the impact toward fiveBrunswick. operational farm. The first potato crop waskey outcomes: building soil health and planted on it this year.fertility, sequestering carbon and reducingJESS NEWMANPepsiCo declined an interview requestemissions, enhancing watershed health, for this story, but in a news release aboutincreasing biodiversity, and improving the announcement said their regenerativefarmer livelihoods.8SPUDSMART.COM Fall 2021"