b'FROM OUR DESKSummer 2022 - Vol. 19, No. 3Advancing the Canadian Potato IndustryPUBLISHED BY:SEED WORLD GROUP 6327435 Canada Ltd.Embracing the Seed Side 648 Main St., Box 478, Oakbank, MBR0E 1JPhone: 204-453-1965, Fax: 204-475-5247Email: [email protected] OF THE things you might not know about me is that I PUBLISHERwear two hats when it comes to the editor title. Yes, Im editor ofShawn [email protected] lovely magazine Spud Smart that youre reading right now,EDITORbut Im also editor of the Alberta Seed Guide. Both are a part ofAshley [email protected] parent company, Seed World Group. Having said all that, I think the next bit of information is self-explanatory,when ImMANAGING EDITORMichelle [email protected] nose deep in the potato world, I spend a lot of time working with the seed industry. ADVERTISING SALESASHLEY ROBINSON,Craig [email protected] Spud Smart editor Usually, these two worlds dont cross. Sometimes, like whenDean [email protected] do a story on true potato seeds, our seed publicationsSam [email protected](Germination, Seed World and European Seed) will take interest.CREATE CLIENT SERVICESBut for the most part, my work is siloed. However, that changedAiden [email protected] with this issue.MARKETINGDuring the spring issue, I was working on our annual newCharlene [email protected] story. I had reached out to Peter VanderZaag at SunriseLaura [email protected] Theresa Ramsoomair [email protected], and he replied to me saying he didnt have any new varieties to share this year but wondered if Id be interested inCREATIVEdoing a story on the Canadian Private Potato Breeders NetworkCharlene McIvor, Lesley Nakonechny, Kyle Dratowany,Theresa Ramsoomair(CPPBN). At the time I had just recently been introduced to the CPPBN after Robert Coffin was elected its new president. IDIGITAL CONTENT PRODUCERAlly [email protected] said yes as I knew we didnt do a lot of stories looking at the potato breeding landscape in Canada.CIRCULATIONDean [email protected] I started working on the story for the summer issue, I found my two work worlds colliding. Working as a seed magazineCONTRIBUTORSElaine Froese, Eugenia Banks, Kevin Elmy,editor, I spend a lot of time researching and writing about plantTrevor Bacquebreeding. That knowledge helped me immensely for this story.EDITORIAL ADVISORY BOARDThe result of this work is The Business of Private PotatoChad Berry, Darin Gibson, Greg Donald, Rick D. Peters, Scott Breeding on pages six to 15. In this story, we take a closer lookGraham, Tracy Shinners-Carnelley, Peter VanderZaagat the history of potato breeding and plant breeders rights (PBR)SUBSCRIPTIONSin Canada. I loved getting to talk with Anthony Parker and learnSpud Smart is published four times a year.all about Plant Breeding Regulations and how it has impactedTo subscribe, please email [email protected] Canadian potato industry. Canadian subscription rate is: $45.00/year plus GST. International subscription rate is CDN$110.00/year.I know when I think of potato breeding in Canada, I mainly think of the work Agriculture and Agri-Food Canada (AAFC) PRINTED IN CANADAPlease recycle where facilities exist.does and not of the work people like Coffin or VanderZaagNo part of this magazine may be reproduced without the written have done. Both have worked away on their spare time to breedpermission of the publisher. potatoes for Canadians. Its been a labour of love for them, and itSpud Smart makes no expressed or implied warranties of wouldnt be possible without PBR. mechantability or fitness for a particular purpose or otherwise, As you read our story, I hope it helps you to remember all theconcerning the use of any product and assumes no liability for any injury or damage, direct or consequential, incurred from the use of work that goes into the seed you receive and plant each spring.such products or services therein. Federal, provincial and municipal Understand how the breeders worked to create it, whetherlaws and regulations supersede the information contained within. theyre an independent, European or AAFC, they cared a lot toPublications Mail Agreement No. 40030841.create this variety for you the grower and customers who willReturn undeliverable Canadian addresses to:someday eat it. Potato breeding is truly a labour of love.Seed World Group648 Main St., Box 478, Oakbank, MBR0E 1JPRIVACY CODETo view our privacy policy, visit spudsmart.com. [email protected] Summer 2022'