b"Sustainability is a good example of what's calledOverall, theres no ideal average consumer anymore though, environmental, social and governance issues. We increasinglytheres segments of consumers who are focused on different seeing people demanding food products, looking for productsthings when they shop for food, Cranfield says. He doesnt think that embody those environmental, social, and governancewe understand enough about consumers when it comes to this.attributes in them, Cranfield adds. Another concern for the future of Canadian agriculture Being transparent about sustainable agricultural practices isis weather, Cranfield says. Weather has become wilder, and important. One way to do this is through traceability, Cranfieldhes worried about how these climate events are showing says. Its a great way to show consumers where their foodenvironmental changes. Weather data will need to be used to see comes from. what crops can be grown in these new climates, he adds.Theres also interest for cellular agriculture from consumers asMoving forward Canada also needs to prepare for black swan a way to buy products with a lower environmental footprint. Andevents such as the COVID-19 pandemic. Canada needs to know while in the past people have had food technology phobia wherehow to pivot and cope to get through difficult times, Cranfield says.they flee from food technology they dont understand, such asWhile there are challenges for Canadian agriculture moving GMOs, theyre more willing now to buy and eat food with clearforward, these can be turned into opportunities as long as ai164520048540_CFARMS_21-282_western-ad_E_Canola_Germination.pdf 1 2022-02-18 11:08 AMbenefits for the consumer, Cranfield explains. Canada reacts and invests, he adds. Scan tolearn more!LETS MAKEIT TOIn 2022, recycle every jugCleanfarms recycling programs help Canadian farmers take care of their land for present and future generations. By taking empty containers (jugs, drums and totes) to nearby collection sites, farmers proudly contribute to a sustainable community and environment. When recycling jugs, every one counts. Ask your ag retailer for an ag collection bag, ll it with rinsed, empty jugs and Find a collection location [email protected] return to a collection site.near you at cleanfarms.ca @cleanfarms And, go to cleanfarms.ca to nd out about managing empty seed, pesticide and inoculant bags in your province.Watch for details about new 2022 recycling collection sites for jugs in Alberta and Manitoba. Check with cleanfarms.ca and your local retailer.24SPUDSMART.COM Summer 2022"