b"beginning (of it in Manitoba), I was born in 63. So, I've seen a lot, I dont think anyones buttingI've seen what everybody did do, and I've seen all the changes, heads with (the processors) overAdriaansen says. Davison does see opportunity though to educate consumers about it. Its just how we join together,the work growers are doing to preserve their soil and resources. and we think the message wasThrough more consumer education, he thinks it could help those lost a little bit about how much isworking in agriculture be able to access resources, such as water, that they need. being done already.McCain has been doing consumer education as part of its regen ag pledge. This past year, McCain began experimenting with STEVE SAUNDERSON regenerative-branded products, Karabelas-Pittman says. This included trialing special edition Regen Fries through food trucks in select cities. The company also sponsors a Regen Ag Voices story series with Spud Smart, along with a monthly paid story series McCain and Simplot, amongst other processors, are members of thefeaturing growers sharing information about the regen ag practices North American organization which includes growers as members. they use. In the United States McCain has a similar partnership with We've continuously worked to develop methods of havingSpudman.conversations with growers and with gathering data, understandingWe're not just looking from this point forward, we're actually their story and their practices, and then using that to tell alooking back on the investment that growers have already made and transparent and verifiable story of sustainable potatoes, he said,trying to better tell their story in the sense of not only what they have adding that the regen ag framework builds off of this previous workdone, but also what they continue to do, Karabelas-Pittman adds.by taking it into account with the targets.Adriaansen, Davison and Saunderson agree regen ag and other Theres one part that really concerns Adriaansen and Davison sustainability practices are important for growing potatoes, but public perception. With food processing companies promoting regenworking together, growers and processors, on the messaging and ag and sustainability publicly, it has them concerned consumersactual practices used, is paramount.arent having it explained to them that growers have been doing thisI don't think anyones butting heads with (the processors) over work for years not just because of the current publicity push. it. It's just how we join together, and we think the message was This industry has done so much research and put so much effortlost a little bit about how much is being done already, Saunderson into it. As long as I've been part of it, which is basically from theexplains. NEW RELEASE!NEW TECHOLOGYVERTICAL ADJUSTABLEROLL SIZERSFW is growing and developing new technology. The SFW Vertical Roll Sizer offers a perfect solution for high-volume demand in a smaller footprint. With a capacity of 120,000 lbs per hour and 6 programmable presets, the SFW new Vertical Roll Sizer offers you the best reliable sizer on the market. Engineered for extremely low maintenance, and less moving parts compared to conventional equipment. It is designed and produced for the 24/7 industry with industrial-engineered components.20SPUDSMART.COMSummer 2023"