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SPUDSMART.COM2Spring2014Vol.11No.2SpudSmartisaresourceorCanadianpotatoproducersandisdedicatedtothepromotionoinnovationsustainablesuccessandgrowerproftability.SubscriptionsCanadaCDN45.00yearplusGSTInternationalCDN95.00yearIssuesInk6327435CanadaLtd.403-313PacifcAvenueWinnipegMBR3A0M2Phone204453-1965Fax204475-5247e-mailissuesissuesink.comspudsmart.comPublisherShawnBrooksbrookissuesink.comEditorMarkHalsallmhalsallissuesink.comEditorialLindsayHomanShannonSchindleMarcZienkiewiczEditorialAdvisorLukiePieterseEditorialAdvisoryBoardKhalilAl-MughrabiPhDPathologistPotatoDevelopmentCentreNewBrunswickDepartmentoAgricultureAquacultureandFisheriesBenoitBizimunguPhDScientistBreederPotatoResearchCentreRobertC.BobHamiltonProductManagerPotatoesVegetablesEngageAgroJasonKehlerOwnerManagerKehlerFarmsLtd.KeithKuhlChairmanCanadianPotatoCouncilBillMoonsTerritorySalesManagerHorticultureBayerCropScienceRickD.PetersPhDResearchScientistAgricultureandAgri-FoodCanadaJanetPorchakMBANationalMarketingManagerUAPCanadaTracyShinners-CarnelleyPhDDirectorResearchQualityEnhancementPeakotheMarketBertTuplingOwnerShareholderTuplingFarmsLtd.PeterVanderZaagPhDOwnerSunrisePotatoHubertZandstraPhDDirectorGeneralEmeritusInternationalPotatoCenterMarketingmarketingissuesink.comCraigArmstrongAdriaGrewalSamMostaaHitenShahArtandProductionWadeClisbyJeHiebertVinceMendellaLesleyNakonechnyCirculationBradGordonShawnaSchimnowskiSpudSmartmakesnoexpressedorimpliedwarrantiesomerchantabilityorftnessoraparticularpurposeorotherwiseconcerningtheuseoanyproductandassumesnoliabilityoranyinjuryordamagedirectorconsequentialincurredromtheuseosuchproductsorservicestherein.FederalProvincialandMunicipallawsandregulationssupersedetheinormationcontainedherein.PublicationsMailAgreementNo.40030841.ReturnundeliverableCanadianaddressestoIssuesInk403-313PacifcAvenueWinnipegMBR3A0M2PRINTEDINCANADAPleaserecyclewhereacilitiesexist.Nopartothismagazinemaybereproducedwithoutthewrittenpermissionothepublisher.PrivacyCodeToviewourprivacypolicygotoourwebsiteatspudsmart.comFROMOURDESKPotatoesandtheFoodServiceIndustryINJANUARYIhadthepleasureofattendingManitobaPotatoProductionDaystheannualthree-dayconferenceandtradeshowheldinBrandonMan.Iwastreatedtosomestimulatingpresenta-tionsgotthelow-downonthelatestpotatofarmingproductsandequipmentforthiscominggrowingseasonandbestofallhadsomegreatconversationswithgrowers.TheywereoutinrecordnumbersthisyearandImsurealotofthathadtodowiththestellarslateofspeakerswhichincludedIanMacRaePamHutchin-sonTracyShinners-CarnelleyAndrewRonaldTroyPetersJeffBronschGarySecorSteveJohnsonAmandaGevensandVikramBischt.SpudSmartinterviewedanumberofthepresentersincludingkeynotespeakerShimonaMehtadirectoroffoodserviceattheNPDGroupaglobalmarketresearchandconsumerinsightscompanythattrackseverythingfromtechnologytofashionproducts.AccordingtoMehtaNPDisalsothelargesttrackeroffoodserviceconsumerin-sightsintheworldwhichiswhyshewasinvitedtoManitobatotalktoapackedhouseofpotatoproducers.Mehtaspokeaboutconsumerchoicesinfoodserviceilluminat-ingsomeofthemacrofactorsthatinuencewhyandwhereCanadi-ansaregoingouttoeatthesedaysandwhatkindsoffoodtheyareordering.Asyoumightexpectthediscussioninvolveddemograph-icsdidyouknowthatbabyboomersandmillennialswhichNPDpegsatages18to34arethetwoCanadianagecohortswhousefoodservicethemostAsMehtaputsitifyouknowhowtocatertothesetwogroupsthatsanopportunitytomovealotoffrenchfries.MehtaalsotouchedontheroleofCanadasswellingimmigrantpopulationinshapingfoodservicetrends.ManyAsianimmigrantsforexampleoftendontincludepotatoesintheirregularmeals.RicetendstobethestarchofchoicesounderstandingthoseconsumersandhowwegetthemtoincorporatepotatoesintotheirdietisoneofthechallengesfacingtheCanadianpotatoindustryshesays.Anotherchallengerelatestooveralldemandforfoodservices.Mehtasayswhileourcountryhasbeenoneofthefewshininglightsintheglobalfoodserviceindustrysince2008themarketprognosisinCanadafor2014andevenheadinginto2015isat.Asaresulttarget-ingconsumerstherightwayiscriticaltofoodservicegrowthsheexplainsandthesedaysconvenienceisking.AgreatindicationofthatistheexplodingpopularityofhomereplacementmealsthingslikeroastchickensandpotatowedgeswhichMehtasaysisthefastestgrowingsegmentinCanadasevolvingfoodservicemarket.AlongwithconveniencefactorslikehealthierfoodoptionsarealsodrivingconsumerchoicesintodaysfoodserviceindustryinCanada.Butthenumber1driveraccordingtoNPDsmarketresearchmaysurpriseyouanditscertainlygreatnewsforfolksacrosstheCanadianpotatoindustry.Whenwelookatityearafteryearafteryearconsumerstellusthatthenumberonefactorinchoosingthefoodsthattheydoistaste.ItsgottotastegoodsaysMehta.Frenchfriesarethenumber1foodinCanadaservedatfoodserviceandthatsbecauseconsumerslovethetasteoffrenchfries.Canadaspotatogrowerscantakeheartinthefactthatbycontinuingtoproducetop-qualitypotatoestheyarehelpingfuelthenationsappetiteforfrenchfriesandothergreattastingpotatoproducts.ByMarkHalsall