Spud Smart’s 10 Most Innovative Products — Cimegra


In this video interview with BASF’s Nadine Anderson, Spud Smart editor Ashley Robinson talks with her about the Cimegra, which was named one of Spud Smart’s 10 most innovative products.

Cimegra is an in-furrow insecticide for potatoes that provides control of wireworms. It contains the active ingredient Broflanilide and offers in-season control of wireworms, along with the reduction of resident populations.

Unlike other products on the market that intoxicate and temporarily paralyze wireworms, it kills them. Cimegra binds to the wireworm’s central nervous system causing hyperactivity of nerves and muscles, ultimately eliminating the pest altogether.

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Ashley Robinson was raised on a mixed cattle and grain farm in southwestern Manitoba. She attended the University of Regina where she studied journalism. Following university, she has spent the better part of the past decade writing about agriculture in publications across Canada and internationally. Robinson’s agriculture writing has covered topics from rural issues to commodity markets. Since joining Seed World Group her work has focused on covering all aspects of the Canadian potato industry from planting to farm management, and agriculture in Alberta focusing on how the seed industry connects to farmer’s daily lives.