Carrot Ventures is launching Cellar Insights, a remote monitoring and intelligence platform for potato storage management, a May 3 news release said.
“Reducing food loss and optimizing the quality of crops post-harvest is an issue of worldwide importance,” Martin Vetter, a venture partner with Carrot, said in the release. “Unfortunately, potatoes and other root crops – such as carrots and onions – experience significant losses during storage. Effective storage management practices are vital, and we believe Cellar Insights offers a compelling solution.”
Cellar Insights is a Canadian ag-tech startup built around a sophisticated suite of sensors and cloud-based algorithms that remotely monitor potato health in long-term storage, the release said. The solution includes predictive models and offers management insights to optimize returns.
Terry Sydoryk is the founder of Cellar Insights and will assume the role of CEO for the ag-tech company, the release noted. Sydoryk has over 30 years of leadership experience in the technology industry, with 20 years focused on company creation and early-stage company growth. Most recently, he was CEO for Chaordix until it was acquired by Benevity.
“Leading Cellar Insights is an exciting opportunity for me. Starting out with a vetted technology, a global market opportunity and a committed lead investor is very compelling,” Sydoryk said in the release.
Cellar Insights will start on its path to commercialization immediately, the release noted. This will include recruiting growers and potato processors in Canada and the United States to participate in field trials this year.
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