BusinessHZPC-owned Company Sells Ag Tech Products to Pessl Instruments

HZPC-owned Company Sells Ag Tech Products to Pessl Instruments


Pessl Instruments GmbH has entered into an agreement to buy some of HZPC-owned agricultural technology company Solentum B.V.’s products, HZPC says in a news release on April 29.

Solentum and Pessl Instruments have been working together since 2019. As part of the deal Pessl will buy the products SolGrader and SolAntenna from Solentum in order to continue further product development, the release says.

“As HZPC, we are pleased with this agreement from several perspectives. We are pleased that customers can continue to work with Solentum’s products,” Herman Verveld, commercial director HZPC, says in the release. “With this, we guarantee future innovations and improvements of Solentum products.”

“The SolGrader and SolAntenna from Solentum B.V. will fit perfectly into the existing hard- and software product lines because we offer our clients, worldwide, a comprehensive solution from the fields to the storage rooms,” Gottfried Pessl, CEO and founder of Pessl Instruments, says in the release.

Pessl Instruments is based in Weiz, Austria with offices in the United States, Brazil, Canada, Ukraine, France, Spain, Turkey, South Africa, Portugal and Poland, the release notes. They were founded in 1984 and are a pioneer in the digitalization in the agricultural world.

Solentum is a subsidiary of HZPC and was founded in 2015 to develop and deliver digital agricultural products and services, the release says. Since founding they have created products such as the SolEye, a digital tool to precisely and objectively assess the colour of fries; the SolAntenna Warehouse, a digital tool which collects real-time data during potato storage; the SolGrader, a real-time digital field analysis tool of trial harvests supported with a SolPortal as a customer-friendly data dashboard.

Solentum’s current Managing Director Egbert Bakker will switch to working for Pessl Instruments as part of the deal.

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