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The P.E.I. potato industry is releasing a 30-second commercial highlighting the industry. (Photo: PEI Potato Board)

What Does It Take to Grow a Quality Potato?

The P.E.I. potato industry has released a 30-second commercial highlighting the industry.

According to a news release from the Prince Edward Island Potato Board, the province’s farmers are “proud of what they do, and want to showcase the positive work being done in the industry and share that with our friends and neighbours here on P.E.I. and beyond.”

The project was filmed over the summer and early fall on different farms and field locations all over Prince Edward Island. It was directed and produced by Furrow Creative in Charlottetown P.E.I. The video features Island potato farmers and their families doing what they do best – growing the best quality potatoes in the world.

“We have so much to be proud of and thankful for in our potato industry here on P.E.I. It’s the backbone of our economy, it’s a major part of our culture and P.E.I. wouldn’t be the same without it,” says Rodney Dingwell, chairman of the PEI Potato Board.

The video is cut in a 30-second spot for TV, and a longer version will be produced for online viewing. It will air primarily on local television, with a digital campaign airing in the Ontario and Atlantic Canadian markets.

View the video

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