Connect With Us

Browsing Category Marketing & Promotion

Top of the Hill

Glossy, Laperla, Montreal, Spartan Chipper and unnamed F13026 were standout varieties at two Ontario potato field day events in August. Over 100 new varieties were examined in the plots at the Elora Research Station at the University of Guelph, and a similar number were on display at the Ontario Potato Board’s Ontario Potato Field Day at HJV Equipment in Alliston. Growers were invited to chat with companies showcasing products that will interest…

Japan’s potato chip makers battle it out as spud supplies recover

Five months after a potato shortages cause a halt in the sales of some potato chip products, competition is now intensifying between two major snack makers as they return to normal operations. Calbee Inc. and rival Koike-Ya Inc. will resume sales of almost all of their potato chip brands within the month, after securing an adequate supplies of potatoes. The two companies also plan to launch new snack products. The companies suspended…

French Fries Gaining Ground

Hot, convenient and delicious fast food – that’s what’s driving the growing global demand for frozen potato products such as french fries. Bruce Huffaker, publisher of North American Potato Market News, says the biggest current growth markets for french fries are Brazil and several countries in both the Pacific Rim and Middle East. While Europe offers aggressive pricing, good currency value and some transportation advantages, Huffaker says North America’s biggest advantages are…

More Than Just a Purple Potato

Although potato growers, large grocery chains and potato processors continue to meet the consumer’s insatiable appetite for fries and chips, the consumption value of all potato varieties is being lost in the bin. When the potato was given a bad reputation in the high protein diet craze, consumers began to move to other starches. Recently, the industry has attempted to prompt a new conversation about the nutritional value of the humble spud….

Understanding the Potato’s Appeal

A graph of table potato consumption per capita in Canada over the past 20 years plainly illustrates a stark reality: the average Canadian today consumes just 22.2 kilograms of fresh potatoes per year, barely more than half the 42.7 kilograms an average Canadian consumed two decades ago. The decline in per capita consumption is a serious and ongoing concern, and a priority for the potato industry to continue working to mitigate. That…

Expanding Markets for Canadian Potatoes

The federal government is providing more than $274,000 to help expand markets for Canadian potatoes. This project, funded under the Growing Forward 2, AgriMarketing Program, provides the Canadian Horticultural Council with up to $274,714 to help grow foreign and domestic markets for Canadian potatoes, through trade shows, targeted advertising, incoming missions, market research and development, and product promotion. According to a news release, the investment is part of the federal government’s plan…

“Uglies” – potato chips from waste potatoes

Pennsylvania-based potato chip maker Dieffenbach’s Potato Chips, has launched a new variety of chip: Uglies. The company introduced the new chips at the 101st Pennsylvania Farm Show, which was held Jan. 7-14 in Harrisburg. According to the company, the goal of the new brand of chips is to help reduce food waste, and save everyone money. “This new brand is using potatoes that farmers would likely be throwing away due to minor…

Public trust in Canada’s food system

“Very serious” – that’s how United Potato Growers of Canada (UPGC) general manager Kevin MacIsaac describes the issue of lost public trust in Canadian agriculture. “We have to approach this in the same way we would deal with issues of food safety and other key issues,” he says, “because it will eventually lead to declines in consumption of certain foods if people do not trust the source.” John Bareman, chair of the Canadian…

Niche potatoes boost potato demand in Sweden

Potato demand in Sweden has been on the rise in the last two years, despite seeing some setbacks in 2010-2011 when reports about the GI (Glycemic Index) were flooding the news, causing consumers to think twice about how potatoes fit into a healthy lifestyle. “It was really tough there for a while when all of the GI reports came out, but I am happy to say that the future is looking a…

New varieties with spark

Improving mashed potatoes is no easy feat, but breeders around the world are doing just that. At the Ontario Potato Board’s annual field day in August, several new table stock varieties were unveiled to a large crowd of growers, industry personnel and researchers. By far the variety garnering the most interest was Electra, a large round, yellow-skinned and yellow-fleshed variety developed by IPM Potato Group of Ireland. Introduced in Canada by Real…

Older Articles »

You have successfully signed up for our newsletter!

Open