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Browsing articles by Paul Sawatzky

Marketing Potatoes: Our Shared Responsibility and Combined Benefit

Back a generation or two ago when seemingly every North American home bought potatoes by the 20 lb bag and variety options were limited, marketing potatoes was straightforward: grocers simply put potatoes on their shelves and customers bought them. Instant access to information, hugely expanded grocery options, and a burgeoning number of potato types, sizes and end-uses, however, means potato marketing today is a critical, complicated priority that the entire value chain…

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