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Browsing articles by Paul Sawatzky

A Wide World Awaits: Why Looking Beyond the U.S. Market Matters to Canadian Potatoes

For decades, Canadian farmers have relied on U.S. markets to purchase the vast majority of our country’s exported agricultural product. Potatoes are no exception: a whopping 86 per cent (totalling $1.37B) of all exported potatoes and potato products, of which the lion’s share is frozen fries, headed south across the border last year. But, with NAFTA still unresolved, harsh new tariffs now targeting Canadian steel and aluminum, and trade talks of all…

Marketing Potatoes: Our Shared Responsibility and Combined Benefit

Back a generation or two ago when seemingly every North American home bought potatoes by the 20 lb bag and variety options were limited, marketing potatoes was straightforward: grocers simply put potatoes on their shelves and customers bought them. Instant access to information, hugely expanded grocery options, and a burgeoning number of potato types, sizes and end-uses, however, means potato marketing today is a critical, complicated priority that the entire value chain…

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